Asus takes on retina Macbook with limited edition Zenbook UX305 slimmest laptop at $999 (approx Rs, 49,999)


Taiwanese based company Asus has launched a new laptop named ZenBook UX305, which the company claims is the world's slimmest 13.3-inch QHD+ ultraportable laptop at 12.3mm. The laptop has been priced at Rs 49,999 and will be available through Asus Exclusive Stores and e-commerce site Flipkart starting May 15, 2015. It will be available in two colours — Obsidian Stone and Ceramic Alloy.  

ZenBook UX305 has a new wedge-shaped design, made from aluminium, featuring diamond-cut highlights. Asus has used its new advanced thermal management design to remove the need for cooling fans, making the laptop silent. The new ZenBook also features Asus IceCool technology to ensure that the palm-rest area remains below body temperature at all times. 

The Asus ZenBook UX305, weighs 1.2kg and features an IPS anti-glare display with 3200x1800p resolution and a touch panel. The display has 300cd/m2 brightness, a contrast ratio of 770:1 and an anti-glare coating, in addition to the wide colour gamut (72% NTSC) for accurate colours. 

The device is powered by the Intel Core M-5Y10 processor and up to 8GB of RAM, the laptop features an up to 512GB SSD (solid-state disk). Asus claims the device offers a battery life of up to 10 hours. 

The ZenBook UX305 sports three SuperSpeed USB 3.0 ports with one of the USB ports supporting Asus Charger+ technology for rapid recharging of mobile devices. A USB-to-Ethernet adapter is bundled with UX305, along with a mini Display Port to VGA adapter for connecting to an external monitor. 

It has a full-size ergonomic keyboard, which Asus claims, has an improved layout for comfortable and accurate typing in any lighting conditions. Its large touchpad supports Smart Gestures for control of Windows 8.1, adds Asus. The laptop also features Asus SonicMaster audio, incorporating ICEpower, Bang & Olufsen technology for deep bass and crystal-clear vocals as per the company. 

"Today's introduction of our latest Asus ZenBook is our step ahead to make the incredible available for the Indian masses. Being the pioneers of bringing ultrabooks in the country, we comprehend the market for Ultrabooks here and have timely introduced various variants to cater to the demand. ZenBook UX305 is one of our elite ranges of products and will further enhance our Ultrabook Series and quality offerings for our existing and prospective customers," said Peter Chang, region head - South Asia & country manager - system business group - Asus India. 

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