The new survey conducted in 14 cities amongst 12,365 students studying in classes 8 to 12 said that Facebook is the most preferred social networking site of teenagers, while Twitter comes a surprising third after Google+.
Almost 90% of the students polled said they use Facebook, Google+
followed with 65% of the respondents using it. Twitter came third with
44.1%.
Interestingly, 45.5% of those polled said they use the
social networking sites for completing school assignments, the survey
conducted by the country's largest software exporter TCS said .
When it comes to studies, online resources like Wikipedia topped with
63.1% of those polled saying they use it, followed by PDFs which were
used by 50.9% and online videos with 44%.
The growing proliferation of e-commerce was seen in this segment as well, with over 66% saying they shop online.
Electronic gadgets top the list of the items bought online with 64.5%, followed by books (61.2%) and tickets (41.3%), it said.
On the security front, it said
nearly half of the parents monitored their children's online activities
while 52.2% said their parents also have access to the social media
accounts.
When it comes to keeping abreast with news
developments across the world, the traditional television and newspapers
retained the top slot with 76.3% using it, while 52.7% said they use
online sources.
Over 20% of the teenagers polled said they
subscribe to newsfeeds, while 35.7% said URLs shared on social
networking sites help them.
"The need to be constantly aware,
always connected and make informed choices is in the basic DNA of the
post-millennial students," TCS HR global head Ajoy Mukherjee said.
The interviewed kids said they spend an average of one hour per day
online, nearly three-fourths of them use smartphones even though nearly
half of them use home PCs or desktops for accessing internet, it said.
The secret of Google owned video service YouTube's popularity lies in its flexibility that provides its users an opportunity to create their own alternate music videos, says a study in London. A new study from Finland's Aalto University also says, "One of the reasons for its popularity is that the user's own video and the alternative variations from popular artists' videos may reach an audience of millions". Music is the most popular YouTube content by several measures, including video views and search activity. People re-use original music by popular artists to create their own alternative video variations, which may reach an audience of millions and can be found alongside any popular music title. These variations, that we call user-appropriated videos, are readily available and well promoted on YouTube. A popular video, say a new Beyonce song, may share its audience collaterally with similar user-generated videos because they appear next to one another in the search results and suggested content, the study said.
Co-researcher Antti Salovaara said, "Our analysis found three primary music video types: traditional, user-appropriated, and derivative music videos,". Through a series of qualitative and quantitative studies of YouTube content, researchers studied both the popularity of music videos and the attention they get from the audience. The study showed that users are willing to listen to music from Youtube even without video content and are also happy with music with rolling lyrics over a still photo, cover versions, and even parodies of the authentic music content. Thanks for reading. Please like and share it.
